Magners ‘Irish Cider’

To get everyone reaching for a Magners on St Patrick’s Day, the Irish Cider brand has released a series OOH that at thirst glance looks like the iconic Irish flag, however, a second take reveals beautiful macro photography of a freshly poured pint of Magners over ice. Because St Paddy’s falls on a Tuesday this year, the brand wanted to give people a reason to put work on ice and go out and celebrate with Magners. The ads are running across Australia in OOH, DOOH and across Social Channels in the week leading up to St Patrick’s Day. Localized and contextual messaging will be revealed on the day. Developed in-house by me and my team at Good Drinks Australia.