Scrabble Wifi

Smartphones are an incredible utility for our busy lives today but when it comes to spelling, they're making us lazy. That's why we created a Wifi network that rewards people with free connection based on how well they can spell. We hijacked the Wifi pop-up connection interface and turned it into a game of scrabble. People could create any word from as many of the seven letters provided but higher scoring words meant more free minutes of Wifi. We asked people to share their word on Facebook and in return we doubled their score and minutes.