BNY Mellon is a worldwide banking and financial services company in New York. Every day BNY analyze thousands of data points to help their clients make better investments. BNY decided to show up at Art Basel in Miami, however 51% of collectors go to Instagram to discover new art so we created SmArt Basel, a digital and social campaign that disguised data as art. We then served up data about art at the fair using an artful set of numbers.