For World Humanitarian Day, the UN wanted to get people caring and talking about the many humanitarian issues that are happening across the globe. We created Share Humanity, a tool that allowed people to donate their Facebook or Twitter feeds for one day to tell someone else story. The stories were made up from a number of posts, designed to look as if they were really happening to people who donated their feeds. Celebrities from around the world launched the campaign which in turn drove hundreds of thousands of people to do the same.