Scrabble: Scrabble WiFi
Smartphones are an incredible utility for our busy lives but when it comes to spelling, they're making us lazy. That's why we created a Scrabble WiFi, a WiFi network that rewarded people with free connection based on how well they can spell. The interface was designed just like the game Scrabble. People could create any word from as many of the seven letters, higher scoring words meant more free minutes of Wifi. We asked people to share their word on Facebook and in return we doubled their score and minutes.