Truth Initiative: Toxic Therapy
The physical health risks of vaping are well-documented, causing lung illnesses and cardiovascular problems. But most people don't realise that vaping can also be detrimental to mental health — particularly among teens. The “Toxic Therapy” campaign, enlisted Chris Parnell from Rick & Morty' to voice a “weaselly” vape that acts like a therapist for teens — because more and more of them are turning to vaping as a form of self prescribed therapy, when in fact it actually amplifies feelings of depression and anxiety.