Unboxing the Truth
Thomson Reuters Unboxing The Truth
Today there are 40 million slaves worldwide. But slavery is impossible to see, hidden within supply chains. Thomson Reuters Foundation is a leader in combating slavery. We needed to create a groundswell among young consumers so we created three products; sneakers, makeup and headphones, each with hidden facts about slavery disguised in the design, symbolic of the issue. We then sent them to where young consumers get informed and hijacked the phenomenon of Unboxing.